Franchising

Plant Power Fast Food opens in Las Vegas

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October 21, 2021

Plant Power Fast Food has opened a flagship Las Vegas location, according to a press release.

The Las Vegas location is the company's first outside of California. It is Plant Power's tenth location and the chain has four in active development, including a flagship restaurant in Hollywood scheduled to open this December. The Las Vegas location debuted on Oct. 15 to the highest grossing opening day in the chain's history.

The Las Vegas location is a partnership with Scale x 3 Management, a hospitality and commercial retail real estate group founded by restaurateurs Randy Corrigan, Barry Tu and McKenzie Cox.

"Scale x 3 embodies everything we'd hoped for in a franchisee, both in terms of their commitment to the mission and also the experience and infrastructure required to operate a high-volume concept like Plant Power Fast Food," Plant Power President and Chief Operating Officer Zach Vouga said in the release.

Co-founder and CEO Jeffrey Harris believes the rapidly-evolving consumer is looking for something more than the one or two plant-based options being offered at many fast-food establishments.

"We're grateful to see major chains adding plant-based options to their menus, but there's no doubt that consumers are seeking out progressive new brands with an authentic commitment to taste and sustainability," Harris said in the release. "The massive growth that we've experienced since we started in 2016 is proof that the time is right for a major 100% plant-based, cruelty-free, sustainable and healthier option in the fast-food segment."

Plant Power Fast Food is headquartered in San Diego, California.