Franchising

Popeyes accelerates growth in Mexico with plans to open 300-plus restaurants

Image: Popeyes

October 8, 2025

Chicken brand Popeyes has inked development agreements with regional franchisees in Mexico.

The brand plans to open more than 300 Popeyes restaurants in the next 10 years across the country, according to a press release.

Agreements were signed with:

• Star Louisiana, a long-standing Popeyes developer, is renewing its commitment to develop the brand in Jalisco in the West region.
• Border Crunch will lead the expansion in the Northwest region.
• Grupo Euro will drive development across the Central region.
• Grupo Berny will oversee growth in the Southeast region.

"Mexico represents a tremendous growth opportunity for Popeyes, and we're thrilled to be partnering with experienced and passionate franchisees who share our vision," Duncan Montero, LAC president of Restaurant Brands International (RBI), parent company of Popeyes, said in the release. "Our unique New Orleans-style menu, including Popeyes famous chicken — freshly prepared, marinated for at least 12 hours, battered, and breaded by hand with our seasonings, and slow cooked to perfection — resonates deeply with guests. We're confident in our ability to win in Mexico over the long term."

The announcement builds on Popeyes' international growth momentum, following recent openings in several markets such as Costa Rica, Italy and the Balkans.

Popeyes has more than 5,000 restaurants in the U.S. and around the world.