News
Popeyes adds Big Easys to menu
October 26, 2008
ATLANTA — Popeyes Louisiana Kitchen has introduced Popeyes "Big Easys" as a new permanent menu platform. The offerings include:
- Big Easy Chicken Bowl – Popeyes' world famous Red Beans and Rice is combined with tasty pulled chicken and Cajun gravy, garnished with a blend of shredded cheeses and parsley. For an extra kick, guests have the option of adding Louisiana brand hot sauce and sour cream, served in convenient, easy-to-open packets. Available for a limited time for $3.49.
- Big Easy Chicken Sandwich – A moist, flavorful and crispy all white-meat chicken breast served with lettuce and tomato on new diamond shaped bread. The sandwich is served with Popeyes' signature "Delta Sauce," a light, creamy sauce enhanced with Cajun trinity seasonings. Price varies by location.
In the last 90 days, Popeyes has launched three new menu platforms, seven new products, a new logo, a new tagline, new advertising and new menu boards. In August, Popeyes introduced the most aggressive brand transformation campaign in its history.
Other new products include Louisiana Travelers Louisiana Nuggets and Louisiana Tenders and Popeyes Big Deals Loaded Chicken Wrap, Delta Mini and Chicken Biscuit.
All of the menu platforms are a permanent part of the Popeyes menu.
Read also, Popeyes rebrands with 'Louisiana Fast' theme or Popeyes intros Louisiana Travelers tenders, nuggets.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
