News
Popeyes Chicken & Biscuits chooses FKM advertising firm
January 23, 2006
ATLANTA — Popeyes Chicken & Biscuits selected Fogarty Klein Monroe as its new national creative advertising agency. The agency will begin working immediately to develop creative campaigns for Popeyes products slated to launch later in the year.
According to a news release, the new campaign separates Popeyes from other chicken QSR restaurants. The advertising highlights the quality and uniqueness of the food as well as the brand's New Orleans culinary heritage. It continues the tone of recent Popeyes advertising, such as the successful introduction campaign for Popeyes Big Flava Chicken Deluxe Sandwich in October 2005, which FKM created.
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