Marketing

Popeyes collabs with Megan Thee Stallion for hot sauce, merchandise

Provided

October 15, 2021

Popeyes has teamed up with Grammy Award-winning musician, entrepreneur and now Popeyes franchise owner Megan Thee Stallion to introduce a hot sauce and co-branded merchandise, according to a press release.

Beginning Oct. 19, Hottie Sauce will be spicing up the iconic Chicken Sandwich and the brand's new Nuggets in the U.S. and in 14 countries around the globe. This marks the first time Popeyes will release a new variation of its iconic Popeyes Chicken Sandwich. Popeyes Megan Thee Stallion merchandise will feature three exclusive releases, with the first collection, Thee Heat, dropping at 12 noon ET on Oct. 19 at TheeHottieSauce.com to celebrate Megan Thee Stallion Hottie Sauce hitting stores.

Popeyes has also approved Megan Thee Stallion as a franchisee owner. As part of the larger collaboration, Popeyes and Megan Thee Stallion will be making a six-figure donation to Houston Random Acts of Kindness, whose mission is to promote empathy and compassion while encouraging selfless concern for the welfare of others in the Houston community.

"I'm appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes Restaurants," Megan Thee Stallion said in the release. "Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I've always been a fan of the Popeyes brand and I'm thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up."

"Popeyes one-of-a-kind partnership with Megan Thee Stallion goes well beyond the average marketing collaboration," Sami Siddiqui, president of Popeyes Americas, said in the release. "We are unifying two pop culture icons, and Megan's innovative, creative and entrepreneurial vision is at the core of everything we're doing. For the first time ever, we are changing our famous Chicken Sandwich to add a sauce that was custom-made with and for Megan. We are launching three new lines of merchandise designed by Megan to capture her one-of-a-kind style. And, more than that, we are thrilled to welcome Megan to the Popeyes franchisee family and look forward to working closely with her over many years as she begins her journey as a restaurateur."

Hottie Sauce will be available at participating locations worldwide for a limited time beginning on Oct. 19.