News

Popeyes continues to gain QSR market share

May 29, 2014

Popeyes Louisiana Kitchen has turned in another quarter of above-average same-store sales increases, at 4.3 percent domestically, and 5.8 percent internationally. This is compared to the same period last year, when same-store sales were up 4.5 percent and 4.1 percent, respectively.

CEO Cheryl Bachelder said the company’s domestic same-store sales have outpaced the chicken-QSR segment for 24 consecutive quarters and overall QSR for 10 consecutive quarters according to independent data. Additionally, Popeyes’ market share of the domestic chicken-QSR segment reached 22.3 percent, compared to 20.2 percent in the prior year.

This is compared to competitor KFC, which turned in a same-store sales decrease of 4 percent in the U.S. in Q1.

 “The strength of the Popeyes brand was once again demonstrated in our first quarter results. Despite the weather, our freshly remodeled restaurants, our superior food at sharp price points, and our national advertising served up strong performance. In this quarter, we saw positive same-store sales, continued gains in market share, and higher restaurant profitability,” Bachelder said in a news release. “We are excited about the growth Popeyes is experiencing, and so are our franchisees.”

Also during Q1, 27 new restaurants were added to the system and averaged volumes higher than the system average.

“These unit economics are fueling the growth of the brand,” Bachelder said.