STRATEGIC PARTNERS
July 29, 2013
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has introduced chicken waffle tenders, adding a twist to the Southern cuisine staple of chicken and waffles.
The all-white meat chicken tenders are marinated in Louisiana spices, then hand-battered in a crispy waffle-style coating. The limited-time offering is served with the brand's new honey maple dipping sauce, Cajun fries and a biscuit for $4.99.
"Five years ago we began a brand transformation with a commitment to bringing the heart and soul of slow-cooked Louisiana flavors to a fast-paced world," said Hector Munoz, vice president of Marketing. "These delicious hand-battered, waffle coated, handcrafted tenders paired with a sauce that has all the sweetness of maple and honey are the latest example of this commitment and is a combination we know guests are going to love."
Bringing guests the perfect combination of sweet and savory flavors,
To celebrate the launch, Popeyes has unveiled a new television commercial featuring spokeswoman "Annie," in which "the ambassador of southern cooking" touts turning chicken and waffles into an "all-in-one meal."
Read more about food and beverage launches.
