News

Popeyes fires up shrimp for the summer

June 27, 2011

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., will launch its Firecracker Shrimp from June 27 through July 24.

Popeyes Firecracker Shrimp are marinated in a spicy cayenne pepper blend and breaded with New Orleans-inspired seasoning. The new Firecracker Dipping Sauce, a mix of honey, Crystal Hot Sauce, Aleppo pepper flakes and apple cider vinegar, is served alongside the item.

The limited-time offer includes a combo option of eight Firecracker Shrimp, Cajun fries, a buttermilk biscuit and new Firecracker Dipping Sauce for $4.99.

"While Popeyes spices up appetites year-round, it only makes sense that we bring back the heat during the most patriotic month of the year," said Amy Alarcon, director of culinary innovation for Popeyes. "You can really see the 'sparkle' of the firecracker specks in the batter, and the heat is offset by our new Firecracker Dipping Sauce — sweet at first bite, followed by a nice subtle heat that permeates the mouth."

Also this July, Popeyes will launch "Flavoriety" to quench guests' thirst for more beverage variety, starting with the new Big Easy Cooler, a blend of Minute Maid Lemonade and Fanta Strawberry.