Marketing

Popeyes' LTO helping the 'I don't know' diner

Popeyes latest LTO answers the perpetual diner question around what to order. (Photo provided)

June 23, 2021

Popeyes is helping customers douse the heat in its spicy chicken sandwiches with the help of frozen and chilled lemonades, launching as an LTO Thursday. The lemonade launch also comes with the introduction of what Popeyes calls it "I Don't Know Meal," a news release said.

Designed for the times when your dining partner responds that he or she simply doesn't know what they want to eat, the IDK meal answers the question by adding a free premium lemonade to any chicken sandwich ordered online or via Popeyes' app, according to the release.

Popeyes is based in Miami, as part of the Restaurant Brands International family of restaurants.