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Staffing

Popeyes makes leadership changes

Bart LaCount. Photo: Popeyes

August 15, 2024

Bart LaCount has been named chief marketing officer of Popeyes U.S. and Canada and Matt Rubin has been named chief digital officer of Popeyes U.S. & Canada, according to a press release.

LaCount will lead marketing efforts focused on growing traffic and accelerating sales growth as part of the Popeyes "Easy to Love" strategy. He joins Popeyes from PepsiCo, where he was VP of international beverages marketing.

LaCount's hiring comes following the promotion of previous CMO and now President of Popeyes, Jeff Klein.

"We are excited to welcome Bart to the Popeyes family," Klein said in the press release. "Bart brings an incredibly well-rounded marketing background to this role as we look to deepen brand relevance in communities where we are loved and expand relevance where Popeyes should be better known –all as part of the the strategic plan built with and endorsed by our franchisees." said Klein.

Rubin will oversee the Popeyes digital and tech teams guiding the digital growth strategy. He has been with parent company Restaurant Brands International for more than eight years holding various roles.

"Matt is a proven leader at Popeyes with a track record of driving results. I am excited that Matt is taking on this expanded role and will be able to innovate even more to create a modern digital ecosystem across Popeyes." Klein added.

Popeyes has more than 4,000 restaurants in the U.S. and around the world.




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