August 17, 2018
Popeyes has entered into a master franchise agreement with Kuya J Holdings Group Inc. to develop the Popeyes brand in the Philippines, a news release said.
Popeyes President Alexandre Santoro said this is the first major development agreement for the brand in Asia and that the Kuya J Group has a wealth of experience in the market.
"We are proud to partner with Popeyes to launch and develop this great brand in the Philippines, Kuya J Group Chairman Lowell L. Yu said in the release. "The Philippines is a large and growing market, and we are looking forward to serving the high-quality food that Popeyes offers to the country's more than 100 million people,"
Popeyes has 2,900 restaurants globally, while Kuya J Group owns and operates over 100 Kuya J Restaurants nationwide, which specialize in Filipino dishes like its crispy pata, kare-kare, caldereta and halo-halo. The group also owns and operates Isla Sugbu Seafood City, Tsay Cheng Chinese Cuisine and Majestic.