Marketing

Popeyes sponsoring tailgates, watch parties

Photo: Popeyes

October 4, 2024

Popeyes has dubbed itself The Official Wing of Watching Football. The chicken brand has introduced Sweet 'N Smokey Chipotle Wings and is teaming up with DoorDash to bring its wings lineup to fans at tailgates, watch parties and even customers' own houses via its wing truck, according to a press release.

Fans can enter for a chance to win a Popeyes Wing Truck pull up to their watch party, fully equipped with everything you need to turn gatherings into the ultimate football viewing experience including games, photo moments, music and a feast of Popeyes wings and sides making you the MVP of game day. Terms and chance to enter can be found at PopeyesOfficialWingTruck.com.

Popeyes is taking the DoorDash Wing Truck to several universities in Baton Rouge, Louisiana; Greensboro, North Carolina, Atlanta, Georgia, Tallahassee, Florida, Athens, Georgia and Columbus, Ohio.

Popeyes has more than 4,000 units in the U.S. and around the world.

"At Popeyes, we know the excitement of game day goes beyond the field — it's also about bringing people together to enjoy great food and great moments. And,as the Official Wing of Watching Football, we're committed to being a part of every fan's experience, no matter where they choose to watch," Bart LaCount CMO at Popeyes, said in the press release. "By bringing our Wings to watch parties and tailgates across the country, we're not only serving up those bold, Louisiana flavors our fans know and love, but also making sure that Popeyes is at the heart of every football celebration."