Staffing

Popeyes taps Matt Rubin as CMO

Photo: Popeyes

January 19, 2026

Popeyes has named Matt Rubin as chief marketing officer for the U.S. and Canada. Rubin will lead Popeyes' marketing strategy, brand positioning and customer engagement across all channels, according to a press release.

"Matt brings a deep understanding of the Popeyes brand, the guest, and the broader quick-service restaurant landscape," Peter Perdue, president of Popeyes U.S. and Canada, said in the release. "His experience across marketing, analytics, and digital positions him well to move quickly to strengthen our brand positioning and drive growth."

Rubin brings 11 years of experience with Restaurant Brands International Inc., with four of those with Popeyes U.S and Canada. He most recently served as Popeyes' chief digital officer. Prior to that, Rubin led marketing analytics for Popeyes U.S. & Canada and served as chief marketing officer for RBI's brands in the Asia-Pacific region.

"I'm excited to step into this role and continue building on the strong foundation of the Popeyes brand," Rubin said in the release. "Popeyes has incredible equity rooted in its Louisiana heritage and industry-leading food, and I look forward to helping fuel the next phase of growth."

Popeyes has more than 4,000 restaurants in the U.S. and around the world.