Franchising

Popeyes to launch in Italy

Popeyes Times Square. Photo: Popeyes

February 1, 2024

Popeyes and Restaurant Brands Iberia, parent of the master franchisees for Burger King Spain, Burger King Portugal, Popeyes Spain, and Tim Hortons Spain, will grow the Popeyes brand in Italy, according to a press release.

The first Popeyes restaurant in Italy is scheduled to open later this year.

"We are thrilled to spearhead the launch of Popeyes in Italy. It is an iconic brand, that has been well-received in Spain, and we are fully committed to its success within the Group," Gregorio Jiménez, chairman of Restaurant Brands Iberia, said in the press release. "Our company excels in managing master franchises, so we have a great business opportunity ahead of us, which will contribute to job creation in Italy and diversify the QSR market for our Mediterranean neighbor."

Popeyes operates more than 4,300 restaurants in more than 35 countries.