Marketing

Popeyes turns 50 with deal, return of popular item

Provided

June 22, 2022

Popeyes turned 50 this month and is celebrating with a promotion that pays homage to its signature chicken recipe: five pieces for $6.99, according to a company press release.

"At Popeyes, we believe when guests bite into our crunchy signature chicken, they are automatically transported back to the original kitchen in the New Orleans suburb of Arabi," Amy Alarcon, vice president of culinary innovation, said in the press release. "Year after year, Popeyes dedicated itself to ensuring the love, time, and traditions that went into making its fried chicken in 1972 remain the same today. We have stayed constant in our craft of making great chicken by marinating for 12 hours and hand battering and hand breading our signature chicken in our kitchens around the world. This love of the food is what has given Popeyes fried chicken its signature crunch for 50 years."

In addition, the brand's popular Cajun Rice returned to menus June 21 for a limited time.

Popeyes is owned by Restaurant Brands International (RBI), which purchased the brand in 2017. Within five years, Popeyes grew from $3 billion in global system-wide sales to $5 billion.

"Popeyes has been on an incredible growth trajectory over the past few years and we're just getting started," Sami Siddiqui, president of Popeyes, said in the release. "At the core of this growth story is a rich brand heritage built on chicken mastery and consistently high-quality menu items for our fans. When RBI acquired Popeyes just five years ago, we knew there was incredible potential to wow the world and reset standards for what southern food, fried chicken and hospitality should be. The launch of our Chicken Sandwich in 2019 proved just that, and as the President of this beloved brand, I take great pride in introducing Popeyes and our food to more and more people each day."

Popeyes operates more than 3,500 restaurants in the U.S. and around the world.