News
Pretzel brands beef up pretzel dog lineup
May 11, 2010
The two leading pretzel chains have introduced new pretzel dog lineups. Pretzel leader Auntie Anne's has added two new flavor toppings to its Pretzel Dog lineup. The Cheese Pretzel Dog is available nationwide while participating locations are offering the Jalapeño Cheese Pretzel Dog.
These limited-time menu items feature a 6-inch Nathan's Famous all-beef hot dog, wrapped in original pretzel dough, topped with sliced jalapeños and/or a three-cheese blend, and baked to a golden brown. The new flavors are in addition to Auntie Anne's Original Pretzel Dog introduced in 2004 and the Jumbo Pretzel Dog created in 2008.
Auntie Anne's is supporting its Pretzel Dogs online by participating in a scavenger hunt featuring Auntie Anne's mascot, Twistee. By visitingwww.findtwistee.com, consumers can solve clues that lead to points of interest where Twistee is traveling across the United States making Pretzel Dog deliveries.
Each player who signs up to "Find Twistee" will be entered into random weekly drawings for prizes that include 4GB Pure Digital Flip Ultra camcorders and an iPod Touch. The top 10 players on the "Find Twistee" leader board at 12:01 a.m. on May 22 will be awarded an ASUS Netbook. The grand prize is an all-expense paid seven-night Caribbean cruise. For every one point earned throughout the contest, one entry will be given for the grand prize drawing.
Auntie Anne's is the world's largest hand-rolled soft pretzel chain with 1,060 locations in more than 20 countries.
Pretzelmaker/Pretzel Time goes mini
Pretzelmaker/Pretzel Time is leveraging the popularity of its Pretzel Dog and Pretzel Bites to create its new Mini Pretzel Dogs. Mini Pretzel Dogs, miniature all-beef hot dogs wrapped in Pretzelmaker's original pretzel dough, are now in stores across the country. The new product rollout is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.
The new Mini Pretzel Dogs are offered in six-piece and 12-piece servings and can be paired with any of Pretzelmaker's delicious dipping sauces.
According to Michael Curtis, vice president and head of NexCen's Research & Development department, the company began developing the Mini Pretzel Dog based on the success of its Pretzel Dog and Pretzel Bites.
"Our R&D team works tirelessly to develop and test concepts that are not only delicious, but also live up to Pretzelmaker's reputation of high quality and innovative products," Curtis said in a news release. "The new Mini Pretzel Dogs' flavor is second to none and we believe that they will quickly become a customer favorite."
Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, added that the introduction of the Mini Pretzel Dogs also fulfills a growing consumer demand for "portable" snacks.
"One of the trends we've seen with our customers is an increasing demand for snacks that can be enjoyed on the go," said Johnston. "The Mini Pretzel Dogs are another versatile option from Pretzelmaker perfect for shopping with friends at the mall, a bite between errands or any other occasion requiring a quick snack."
Collectively, Pretzelmaker/Pretzel Time is the second largest soft pretzel franchise in the United States with approximately 360 stores worldwide.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
