News

Pretzelmaker brings the heat with jalapeno dog

April 18, 2011

Pretzelmaker has introduced the new Jalapeno Pretzel Dog as part of its national "New Dog, New Kick" celebration.

The Jalapeno Pretzel Dog features a 100-percent Angus beef hot dog wrapped in Pretzelmaker's signature soft pretzel dough and topped with diced jalapenos and zesty spices. The Jalapeno Pretzel Dog joins the original Pretzel Dog and portable Mini Pretzel Dogs.

For measure, the chain also is rolling out its new Jalapeno Pretzel. Both products are available for a limited time only.

"Pretzelmaker's heritage of product innovation is built around a dedication to new products that are in line with current consumer tastes and trends," said Jenn Johnston, chief marketing & operations officer for GFG Management LLC. "Our original Pretzel Dog is an established customer favorite and adding a new 'kick' with the jalapeno ingredient is a natural progression for this product line."

The Jalapeno Pretzel Dog and Jalapeno Pretzel are complemented by Pretzelmaker's variety of dipping sauces, including honey mustard, cheddar cheese and pizza sauce, as well as the company's extensive line of specialty beverages, including blended drinks and original lemonade.

Pretzelmaker is managed by GFG Management LLC, a subsidiary of Global Franchise Group.