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Pretzelmaker launches Buffalo Blue Cheese and Cracked Pepper & Sea Salt bites

April 16, 2013

Pretzelmaker has added two new flavors of Pretzel Bites: Buffalo Blue Cheese and Cracked Pepper & Sea Salt.

The flavors were added to the menu after Pretzelmaker completed consumer taste tests in November and December 2012. They outperformed six other Pretzel Bites options the brand explored.

"Consumer tastes and trends are always changing, and the market testing we conducted told us hands down what appealed to our customers," said Julie-Ann Reid, brand director, Pretzelmaker. "The Buffalo Blue Cheese and Cracked Pepper & Sea Salt Pretzel Bites are the kind of products that keep our fans loyal and also attract new customers."

The new offerings are an expansion of the brand's recent introductions of new flavors such as Sundried Tomato Basil, BBQ Chipotle, Garlic, Parmesan and Ranch.

Pretzelmaker is managed by GFG Management LLC, a subsidiary of Global Franchise Group.

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