Operations

Pretzelmaker rolls out new marketing, tagline

Photo provided by FAT Brands

August 22, 2023

Pretzelmaker, a FAT Brands concept, has unveiled new branding and a modern tagline: "Bite-Sized Fun, Full-Sized Flavor," according to a press release.

"Continual investment in our brands is always our top priority," Mason Wiederhorn, chief brand officer at FAT Brands, said in the press release. "It's been a joy to build on our existing relationships with franchisees and customers as we spent months of research and effort to bring the new Pretzelmaker vision to life. We're confident this new look consolidates the brand's values and aspirations while owning a competitive leadership position."

The new look complement's the brand's increased demand for online and to-go orders.

"It's exciting to see Pretzelmaker continue to lean into the leading innovator of Pretzel Bites brand positioning — which you can see pulled throughout our new design and promotional imagery," Jenn Johnston, CMO at FAT Brands, said in the press release. "We continue to modernize the guest experience by providing expanded formats and ways to enjoy our fresh baked product."

Pretzelmaker has more than 280 locations worldwide.