Franchising

Primo Partners secures lease for 16th Ben & Jerry's unit

Photo: Primo Partners

October 30, 2023

Primo Partners, a multi-unit franchise group of Ben & Jerry's, has secured a lease for a unit in Greenville, South Carolina. The move brings the group's Ben & Jerry's store count to 16, according to a press release.

The 1,200-square-foot-plus scoop shop will reflect Ben & Jerry's new and updated concept named the "store of the future," set up to be omnichannel to enhance the overall guest experience.