News

QSRs covering up protective posts with new WrapCovers

April 11, 2014

Arizona-based design and printing company bluemedia has launched a new WrapCovers line of products.

According to a news release, the WrapCovers were created for limited-service restaurants that require the use of concrete bollards for protection around their location. The covers can be branded into a "ground-level" billboard, similar to marketing messaging found at the point-of-purchase.

Arlen Korer, who owns Taco Bell and Long John Silvers locations, uses WrapCovers in the restaurant parking lots.

"Not only did they create valuable ad space outside our stores, they masked the unsightly vehicle barriers in our drive-thru and cut our maintenance cost to $0. WrapCovers will continue to be a key component of our drive-thru advertising," he said in a news release.

The company said WrapCovers can be used to recapture previously underutilized advertising space at their drive-thru, walkways, and point of entry/point of departure areas. Employing patent-pending technology and an easy-to-deploy system, WrapCovers eliminate the need for repainting or cleaning of bollards, and can be installed or switched out in a matter of seconds.

"What makes this product so great is the simplicity of the system," said Jared Smith, president of bluemedia, said in the release. "We take a custom-shaped, hard plastic sleeve and place it over the bollard. Then we slip a dye-sublimated fabric over the sleeve with the printed messaging or creative of your choosing, and suddenly you've converted previously untapped marketing space into a revenue generator. It's that easy."