News

Quiznos introduces Surf and Turf salads

July 31, 2013

Quiznos has introduced two chef-inspired Surf and Turf salads, each with less than 500 calories.

The new Black & Blue Salad features black angus steak that is heated in the toaster with blue cheese crumbles. It is topped with red onions and diced tomatoes and served on seasonal lettuce with fat-free Balsamic Vinaigrette.

The Lobster & Seafood Salad includes lobster and diced tomatoes accented by Quiznos signature Buttermilk Ranch dressing and a lemon wedge served on a bed of seasonal lettuces.

"We know our guests love our quality ingredients and also expect innovation from Quiznos. We are providing two great choices with both our great lobster salad and bringing back a fan favorite Black & Blue salad," Susan Lintonsmith, chief marketing officer. "We are featuring both recipes as salads but also making them available in a sub version. With high quality ingredients like black angus steak and lobster in these two limited time options, we are able to satisfy our guests demand for innovative, low-calorie options."

To promote the offerings, Quiznos launched an interactive microsite poll that helps customers make a decision on which salad to choose. The 'Surf vs. Turf' site allows customers and fans to answer a series of questions to determine whether they are better suited for "surf" or "turf." At the end of the game, players have the opportunity to enter for a chance to enter into a sweepstakes to win an all expense paid beach getaway, a trip to a dude ranch, or $5,000 cash.

Customers can access the Quiznos Surf vs. Turf challenge at surfvsturf.com. Each salad is available for a limited time at participating locations.

Read more about food and beverage rollouts.