News

Quiznos plans 1,500 units in China market

October 30, 2014

Quiznos is continuing its international development with growth into seven countries in Asia and the Middle East. This expansion is part of the company's strategy to open more than 1,000 restaurants in more than 40 countries by 2020.

"Quiznos was born in America and through successful franchise relationships, is now loved around the world," CEO Stuart Mathis said in a news release. "Opening restaurants abroad allows us to introduce our core menu items to new Quiznos fans, as well as serve products that are unique to the cultures and flavor profiles of the regions."

Updates of the expansion strategy include:

Malaysia and China
On Oct. 28, Quiznos celebrated the grand opening of its first restaurant in Malaysia. AUM Hospitality signed the deal to bring the brand to 100 future locations in Malaysia.

In July, AUMH partnered with Parkson Holdings Berhand to expand its food and beverage operations in Malaysia with plans to enter China in 2015. Quiznos is the first brand AUHM and Parkson has secured for its China expansion and plans to open 1,500 Quiznos restaurants in China throughout the next 11 years.

Indonesia and Taiwan
Later this year, the company will open the world's largest Quiznos restaurant in Indonesia. The 10,000-square-foot space will be open 24 hours a day, 7 days a week. Quiznos will also feature its Q Café platform in the Indonesian location, serving up coffee alongside toasted subs. 

"Opening the world's largest Quiznos is an accomplishment we are very proud of," said Tan Po Lian, President, PT Quiznos Indo. "The market in Indonesia is just right for this kind of large, all-night concept and we are excited to bring Quiznos world famous toasted sandwiches to Indonesia."

In August, Quiznos opened its first restaurant in Taipei's Xinyi District at the base of Taipei 101. Master Franchisee, Trilogy/Sense-Meal International, plans to open 100 restaurants in Taiwan over the next 10 years.

United Arab Emirates
In September, Quiznos opened its first restaurant in Abu Dhabi.  Master Franchisee Royal Bun Café plans to open seven additional locations by the end of 2014 in Abu Dhabi, Dubai, RAK, Sharjah and Fujairah. The group will open 75 restaurants in Bahrain, the UAE and neighboring Oman by 2021. As a result of these developments, Quiznos will be one of the largest global brands present in the UAE, according to Saeed Al Jabri, managing director, Royal Bun Café.

Additional international milestones include the brand's entry into Pakistan and Iraq.

"We see a tremendous opportunity for continued development and growth in international regions," Kenneth Cutshaw, President International of Quiznos, said in the release. "With the addition of these new markets, Quiznos is extending its reputation as the premium, toasted sandwich brand around the world. We're confident we've found the right Master Franchisees who truly understand their customers and will deliver the superior experiences guests expect from Quiznos."