News

Quiznos signs master franchise agreement for India

August 28, 2011

Denver-based Quiznos has signed a new master franchise agreement to bring the chain to Northern and Western India.

The agreement with New Delhi-based Sub One Hospitality Services is part of the company's international development initiative. As part of that plan, Quiznos opened its largest international location in Film Nagar, Hyderabad in Southern India last week.

Quiznos' expansion in India will cover the country's commercial center of New Delhi and the entertainment hub of Bollywood. Quiznos is aiming for the emerging demographic of highly-educated young professionals in those markets.

"At Quiznos, our ongoing international expansion reflects the reputation for quality that we have built worldwide," said Lee Vala, international chief development officer, Quiznos. "When you combine that with the diverse and cosmopolitan population in Northern and Western India's major cities, a partner with significant expertise in the local market, Quiznos' strategy for international growth and localization, and our unparalleled menu of distinctive, recipe-driven flavors, it creates a powerful recipe for success."

Sub One Hospitality Services brings a strong background in commercial real estate and a well-established supply chain. The company also operates more than 52 restaurants throughout 14 cities in India, and is the master franchisee holder for prominent brands in the QSR, fine dining, casual dining and café markets.

Sub One Hospitality Services and Quiznos have identified a variety of restaurant locations in corporate hubs and shopping malls, as well as near leading schools and colleges.

"Northern and Western India is fast becoming a 'foodie' market," said Himan Juneja, CEO of Sub One Hospitality Services. "More and more people are eating meals outside of the home, and they are increasingly seeking new places and tastes to try. Quiznos' colorful ambiance and warm, toasted sandwiches, with their wide variety of flavors and tastes will appeal to a wide and diverse group of local consumers."

Menus in Northern and Western India will feature items unique to that market, including new custom sauces and dressings, Indian grains and a broader variety of vegetarian selections. The locations in India will also offer coffee and yogurt.

Read more about expansion.