News

Quiznos signs multi-unit deal in Indonesia

November 6, 2013

Following expansion into Mexico, Russia and the United Arab Emirates, Quiznos has signed a multi-unit agreement with franchisee PT Quiznosindo to grow the brand in Indonesia. The group, led by Tan Po Lian, plans to open 100 units in Indonesia throughout the next 10 years.

The deal extends Quiznos' development in Asia, including expansion into South Korea, Singapore and the Philippines. According to a news release, Euromonitor projects that Indonesia's commercial foodservice market will grow by $6.7 billion to $45.6 billion.

South Korea

Quiznos also recently celebrated its seventh anniversary in South Korea and has seen locations across the country outpace a majority of the system in monthly sales. Quiznos Master Franchisee, USUMB Co. LTD, recently exceeded double-digit sales growth in monthly sales at the mall-based location, ranking this location among the top five of all international locations and top 25 globally in terms of overall monthly sales.

Additionally, Quiznos South Korea has seen a 12-percent sales lift, driven by a country-wide marketing campaign featuring actor Lee Sang Yoon. Quiznos South Korea currently owns and operates 31 locations.

Singapore

In October, a new limited-service, coffee concept called the Q Café made its debut in Singapore's Changi Airport. The Q Café platform was announced in May at the Quiznos Global Summit in Costa Rica.

The introduction of the concept into Singapore signals the brand's interest for initiating similar, tailored market approaches for other international development projects, the news release said. Quiznos also has plans to debut two locations in mixed-use shopping centers before the end of the year.

"The decision to launch the Q Café platform in Singapore required a deep understanding of the demands of the Singaporean consumer," said Kenneth Cutshaw, president of International for Quiznos. "Following the expansion of several International coffee brands, the café culture in the region has exploded. We saw an opportunity to speak to the needs of consumers by delivering high-quality brewed coffee, while at the same time ensuring brand consistency and allowing for market flexibility."

Philippines

Quiznos has also established a long-term development opportunity in Southeast Asia. In 2011, the brand signed a franchise deal with Philippines-based franchisor ACA Group. The group committed to opening 35 stores in country by 2021 and in 2013 has already opened 10 stores with plans to open three more by the end of the year. The ACA Group also holds master franchising rights for Johnny Rockets, and was recently recognized as that brand's international franchisee of the year

Expansion into Singapore, South Korea, the Philippines and Indonesia are part of Quiznos' international development plan to open more than 1,000 international stores in more than 40 countries by 2020.

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