Regional Dairy Queen marketing account moves to Portland agency
June 19, 2006
PORTLAND, Ore. — International Dairy Queen of Minneapolis announced that effective June 1, MBT Marketing Communications Inc. of Portland, Ore., was retained to manage media placement and special promotions for 250 owner-operated stores throughout Oregon, Washington, Utah and Idaho.
International Dairy Queen and its regional restaurant owners association awarded the account to MBT after a limited agency review to replace their previous Seattle-based agency.
According to a news release, the Dairy Queen account is one of the largest accounts to be secured by a Portland advertising and promotion firm in 2006.
