Research and Markets releases Burger King report

DUBLIN, Ireland — Research and Markets has announced the addition of Restaurant Research LLC's new report, "Burger King Benchmark Analysis," to their offering.

The report says a key part to BK's turnaround has been finding its place in the new world of video games and indulgent-loving consumers. The new BK is hip and relevant largely because of its marketing and ads, which are well designed to appeal to its core SuperFan customer base. Further, the chain has done a good job of reinventing its menu with the classic barbell (high/low) strategy in order to offer both indulgent seeking and value loving customers what they want.

The analysis of the Burger King restaurant concept provides readers with unique data and insight into the ongoing revival of the second largest US QSR chain. Key topics covered include strategy, system statistics, sales performance, operational performance, unit-level data, remodeling, and franchisee overview.

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