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Research and Markets releases McDonald's report
August 17, 2008
DUBLIN, Ireland — Research and Markets has announced the addition of Restaurant Research LLC's new report, "McDonald's Benchmark Analysis," to their offering.
The report states that McDonald's continues to fire on all eight cylinders as it puts more distance between itself and its competitors during a difficult economic environment — which will deal a disproportionately harsher blow to the weaker chains.
Restaurant Research said the concept's new product pipeline looks great and is likely good enough to continue gaining overall share in an otherwise mature market.
McDonald's value strategy will play an increasingly important role in the system's future performance and management has announced that the current dollar menu will not look the same in a year's time. As market leader, the chain has the ability to lead the dollar menu prices higher (which may necessitate a name change to the dollar menu) as a way to combat escalating costs. However, such a move has the potential to prompt other chains like Burger King to hold their value prices in an effort to grab share – with the potential to hurt McDonald's sales.
A report analysis also provides readers with unique data and insight on the world's largest restaurant chain and its ongoing drive to increase market share. Key topics covered include strategy, system statistics, sales performance, operational performance, unit-level data, remodeling and franchisee overview.
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