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Research & Markets adds BK customer profile report
September 10, 2007
DUBLIN, Ireland — Research and Markets has announced the addition of "Burger King Customer Profile" to its offering.
The target profile provides a comparison of Burger King's customers to:
- Total population 14+
- Total purchased from fast-food places/restaurants in the last four weeks
The profile ranges from socio-economic status and health and fitness levels to advertising and media preferences and cinema attendance.
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