Operations

Restaurant group opens dual-branded Auntie Anne's, Cinnabon unit

Provided

February 15, 2023

Focus Brands has opened a street-side dual-brand Auntie Anne's + Cinnabon location in Sacramento, according to a press release.

The units are owned by restaurant group Trifecta, which recently signed a three-unit deal with Focus Brands to open two dual-brand locations and one Cinnabon in Northern California. The second location will open this year in Q2 at 7775 Stockton Boulevard. The Cinnamon is expected to open at 8023 Orchard Loop.

Trifecta has a goal of operating 50 units in the next five years. The company currently owns nine full-service restaurants.

"The group was looking to expand our portfolio and found we aligned with Focus Brand's products," Ben Seabury, president of Trifecta, said in the press release. "With the massive support from the corporate team and the growth possibilities with dual-branding concepts, opening Sacramento's first street-side Auntie Anne's + Cinnabon will support the growth and success of our portfolio."