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Restaurants rely on talent to boost sales
January 14, 2007
Nations Restaurant News: Add Sonic Drive-Ins to the list of chain and independent restaurants that are betting on talent contest tie-ins to snag attention during the normally slow post-holiday season. Sonic launched a promotion Jan. 11 that plays off "Nashville Star," an "American Idol"-like program in which country musicians vie for a chance at stardom. Patrons of the 3,200-unit drive-in chain can use a entry form printed on Sonic bags to predict which of the show's contestants will win.
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