News

Rita's Italian Ice adds Jelly Belly flavors to the lineup

August 4, 2014

Rita's Italian Ice has rolled out two new Italian Ice flavors in collaboration with Jelly Belly Candy Company. The flavors, inspired by Jelly Belly jelly beans, include Berry Blue and Tutti-Fruitti. They're available at all Rita's locations through Aug. 24.

Guests can enter Rita's "Name the Jelly Belly Recipe" contest for a chance to win a Rita's and Jelly Belly jelly bean prize pack. To enter, Rita's fans are encouraged to submit photos of themselves with their Jelly Belly Italian Ice treats and recipe names via Facebook, Twitter and Instagram using the hashtag #ritasjellybellyrecipe.

"It's amazing how our two new Jelly Belly Italian Ice flavors taste just like the popular Jelly Belly beans," CEO Jeff Moody said in a news release "Not only do they taste great on their own, but when you combine them, they create a unique fruity flavor that our fans will have a ton of fun naming."