Food & Beverage
Rita’s Italian Ice & Frozen Custard launches peachy keen flavor
July 12, 2023
Rita's Italian Ice & Frozen Custard has introduced Peach Ring Italian Ice and Peach Ring Gummy topping at its more than 550 shops, according to a press release.
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Peach Ring Italian Ice is featured in Rita's Peach Ring Gelati and Frozen Drink and is topped with two Gummy Peach Rings. The Peach Ring Italian Ice flavor can also be enjoyed across Rita's menu Italian ice treats.
During the promotional period, Rita's is offering a free small Ice — either new Peach Ring or the flavor of their choice – to those who earn a loyalty visit two times per week or more.
"Perfect for summer, Peach Ring is both sweet and tart, and is a nostalgic taste of childhood for millennials who grew up with flavorful, gummy peach ring candy," Mark Jenkins, vice president of marketing at Rita's Italian Ice, said in the press release. "With this second new ice flavor introduced this year, Rita's remains focused on delivering new, memorable flavors and unique, crave-worthy treats that create excitement at Rita's shops, build buzz and drive value for Rita's loyal guests and app users."
Rita's Italian Ice & Frozen Custard was founded in Pennsylvania in 1984 and has more than 550 shops.
