Operations
Rita's Italian Ice & Frozen Custard offers free Italian ice on first day of Spring
March 12, 2024
Rita's Italian Ice & Frozen Custard is celebrating the first day of spring on March 19 with a free Rita's Italian Ice giveaway. Guests who visit on that day will receive a free six-ounce Italian Ice in the flavor of their choice, including's its newest flavor, Sour Patch Kids Watermelon Ice, according to a press release.
Sour Patch Kids Watermelon Ice will be available for a limited time.
"Our first day of spring giveaway has become a cherished tradition with our guests, and this year, we're elevating the celebration with the exclusive launch of Sour Patch Kids Watermelon Ice," Linda Chadwick, president and CEO of Rita's Italian Ice & Frozen Custard, said in the press release. "At Rita's, our guests inspire us to push our flavor innovation further each year and we are thrilled to partner with the Sour Patch Kids brand to deliver this unique take on a sour-then-sweet favorite in a way only Rita's can. We hope to see everyone at Rita's on March 19 to enjoy a free cup of Ice on us."
Rita's Italian Ice & Frozen Custard operates more than 550 shops.
