Food & Beverage

Rita's Italian Ice & Frozen Custard partners with Oreo on sweet treats

Photo: Rita's Italian Ice & Frozen Custard

April 16, 2024

Rita's Italian Ice & Frozen Custard is launching two frozen treats in partnership with Oreo. The offerings include a Cold Brew Frozen Coffee made with Oreo cookies and a Cookies n' Cream Concrete, according to a press release.

The Cold Brew Frozen Coffee is made with Rita's vanilla ice, custard, cold brew coffee and Oreo cookies and is topped with whipped cream. The Cookies n' Cream Concrete features creamy vanilla frozen custard swirled with Oreo cookie pieces.

For a limited time, Rita's app users can redeem a $3 discount on a small Cold Brew Frozen Coffee with Oreo.

"We're excited to offer our guests a new and innovative menu item through our partnership with Oreo," Madalyn Weintraub, senior director of brand marketing for Rita's Italian Ice & Frozen Custard, said in the release.

Rita's Italian Ice is made fresh daily on-site and available in a rotating selection of over 75 flavors. The brand has more than 550 shops.