Food & Beverage

Rita's Italian Ice & Frozen Custard releases frozen lemonade line

Provided

August 9, 2023

Rita's Italian Ice & Frozen Custard has introduced a line of Frozen Lemonades for a limited time, according to a press release.

The lemonades come in four flavors; Classic Lemon, Strawberry, Peach and Iced Tea.

Rita's is offering its loyalty members a free small Frozen Lemonade with any purchase in the app through Sept. 10.

"Frozen Lemonades are the perfect summer treat, and we're excited to offer our guests these refreshing options. Creating new and captivating products for our guests is our passion, and this line of lemonades is one more way we can add to the Rita's experience," Mark Jenkins, vice president of marketing at Rita's Italian Ice said in the press release. "We've made the promotion even sweeter by providing trial incentives to Rita's app users. Now is a great time to sign up and take advantage of everything our loyalty plan offers."

The brand will support its charity partner, Alex's Lemonade Stand, by donating $1 from every Frozen Lemonade up to $10,000. Guests can also donate $1 and add their names to Rita's Wall of Hope. For a limited time, guests who donate $1 will receive a $1 coupon to use on their next visit.

"Rita's is proud to support Alex's Lemonade Stand Foundation with $1 from every Frozen Lemonade sold, up to $10,0000, plus additional donations from our guests, franchisees, and Treat Team members in communities across the country," Madalyn Weintraub, senior director of marketing at Rita's Italian Ice, said in the press release. "As a proud corporate partner since 2006, it's important for us to leverage new ways to give back, and Frozen Lemonades are a perfect fit!"

Rita's Italian Ice & Frozen Custard operates more than 550 shops.