News

Rita's Italian Ice partners with Starburst for new flavor launch

May 2, 2013

Rita's Italian Ice has announced a partnership with Starburst for its latest flavor launch. Starburst Strawberry Ice will be available for a limited time at all open Rita's Ice outlets from now through May 21 .

Rita's also announced its Starburst Strawberry Ice Sweepstakes, which offers the chance to win free Ice for a year and other prizes. One entrant will win every day and for every 1,000 new "likes" on Rita's Facebook page, the brand will award random entrants a gift card. The sweepstakes began May 1 on Rita's Facebook page.

Strawberry is one of the original Starburst flavors introduced in 1960.

Read more about food and beverage introductions.