News

Rita's Italian Ice signs deal to serve products at MetLife Stadium

July 24, 2012

Rita's Italian Ice has announced that it has agreed to serve its products at MetLife Stadium in New Jersey.

The 82,500 seat open-air stadium is home to the NFL's New York Football Giants and New York Jets, as well as Super Bowl XLVIII in 2014. In addition, MetLife Stadium hosts dozens of concerts, festivals, international soccer and college sporting events each year. The venue boasts attendance of more than 2 million guests annually.

"We are thrilled to be able to offer Rita's Italian Ice to the attendees and sports fans at MetLife Stadium," said William Bori, Rita's new franchisee. "Both Jets and Giants fans will now be able to watch their favorite team while eating their favorite Italian Ice."

Recently acquired by Falconhead Capital LLC in New York, Rita's Italian Ice has been aggressively expanding in its core markets in the U.S. as well as internationally. The development of this multiple sports venue deal was aided by Falconhead's network in the sports and media industries in which it holds significant portfolio investments.

"We are thrilled to have Rita's Italian Ice served at MetLife Stadium to give attendees a quality brand they know and love," said Jonathan Fornaci, chief executive officer of Rita's. "Our treats add variety to the food options served and offer a delicious local favorite to all Jets and Giants fans."

The partnership agreement also provides for key promotional placement including suite catering distribution and fan exposure at the venue and online all year around.

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