Food & Beverage

Rita's launches Cola Italian Ice lineup

Photo: Rita's Italian Ice & Frozen Custard

April 22, 2025

Rita's Italian Ice & Frozen Custard has introduced a Cola Italian Ice flavor, inspired by the classic soda, according to a press release. Available for a limited time at all Rita's locations starting April 21, the new flavor aims to deliver a nostalgic cola taste in a frozen treat.

In addition to the Cola Italian Ice, Rita's is also launching the Twisted Cola Blender, a drink combining the ice flavor with CocoLime Cream, inspired by a viral social media trend. A Cola Float Gelati, featuring layers of Cola Ice and Vanilla Frozen Custard, will also be available.

"Social media has been buzzing with a new wave of beverage experimentation, and we're thrilled to bring this exciting trend to life, Rita's style," Madalyn Weintraub, senior director of marketing at Rita's Italian Ice & Frozen Custard, said in the release.

Rita's app users can take advantage of a limited-time offer for a buy-one-get-one-free Twisted Cola Blender. The company also encourages customers to download their app for rewards and special offers.

Founded in 1984, Rita's Italian Ice & Frozen Custard operates over 575 locations globally.