News

Rita's opens first international outlet

October 17, 2013

Rita's Italian Ice has opened its first international outlet in the Nanshan District in Shenzhen, China.

Rita's Shenzhen will celebrate with a BOGO promotion and grand opening event Nov. 8 from 10 a.m. to 9 p.m.

"Opening our first International Rita's is a historic milestone," said Jeff Moody, CEO, Rita's Italian Ice. "For almost 30 years we've been serving up happiness to millions of American guests and we're thrilled to now start spreading our unique brand of refreshing happiness to the billions of people around the world who could also use a little happiness, starting in Shenzhen China. We're confident the Chinese consumer will absolutely love Rita's Ices, Custards, Gelatis and more."

The new international outlet in China is owned by Shenzhen XingHeFeng Trade Co. Ltd, Rita's master franchisor for Southern China, who plans to open 31 Rita's outlets throughout the next 10 years. The next Rita's outlet opening will be in the Nanshan District in Shenzhen.

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