News
Rita's to celebrate spring with new Peeps Ice
February 16, 2010
Rita's Italian Ice is getting ready for spring with a new partnership with the iconic Peeps Brand Marshmallow Candies. Together, the two brands are introducing new limited-time-only Peeps Italian Ice.
The new Peeps and Ritas flavor combinations include:
- Peeps Chocolate Covered Gelati — Layers sweet new Peeps Ice and creamy chocolate frozen custard. This flavor combination mimics the newly introduced Peeps Chocolate Covered Marshmallow Chicks.
- Peeps Chocolate Covered Misto — Blends Peeps Ice and chocolate frozen custard into a cool, creamy drink.
- Peeps Pie Blendini — Combines the Peeps Ice with smooth, creamy frozen custard with tiny cookie pieces to create a crunchy frozen treat.
The new LTO debuts March 20 and will be available thru April 4, tying into Rita's annual First Day of Spring promotion March 20. On March 27, the first 500 guests to visit a Rita's location will receive a free Peeps Chocolate Covered Marshmallow Chick, while supplies last. Peeps Chocolate Covered Marshmallow Chicks are being introduced this Easter and are available in individually wrapped packages.
During Rita's First Day of Spring promotion, the company will once again offer a a free, regular sized Italian Ice to each guest in the available flavor of their choice.
"We are thrilled to be partnering with Peeps to offer our guests another fun and tasty way to mark the arrival of the new season," said Jim Rudolph, chairman and CEO of Rita's Franchise Co. "Our guests are always excited to celebrate the arrival of spring, and our Peeps Italian Ice is wonderful addition to our treat menu."
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