Marketing
Roy Rogers brings back a dynamite of a burger, debuts parfait
August 10, 2021
Roy Rogers Restaurants is relaunching its Dynamite Burger for a limited time, as well as a fruity parfait offering.
The fan favorite burger features Pepper Jack cheese, bacon, chipotle ranch sauce and Roy Rogers jalapeno poppers. The parfait is one of fruit, including strawberries, blueberries and vanilla Yoplait yogurt topped with Nature Valley oats, according to a press release.
"Our guests have been enthusiastically asking that we bring back the Dynamite Burger, and we were happy to do so," Mark Jenkins, senior director of marketing at Roy Rogers, said in the release. "After previous success with the Dynamite Burger last year, we knew our customers deserved more time with this unique menu item."
Regarding the parfait, Jenkins said "Roy Rogers will continue its focus on menu innovation to bring a diverse range of menu items to our customers. From sweet to spicy, we want our customers to have a large variety of options to choose from."
Founded in 1968, Roy Rogers operates of 22 company-owned restaurants and 24 franchise restaurants in six states.
