Food & Beverage

Roy Rogers brings back fan favorite, debuts Trailblazer Coffee

Provided

November 16, 2021

Roy Rogers Restaurants is bringing back a long-time fan favorite, the Steak and Cheese Sandwich, and debuting its latest hot beverage, the Trailblazer Coffee, according to a company press release.

The Steak and Cheese features thin slices of beefsteak with American cheese and grilled onions on a delicious six-inch roll. Customers can make it a combo with fries or Jalapeno Poppers. The Steak and Cheese is the ideal fit for lunch and dinner and the Trailblazer coffee is great for any time of day, appealing to all three dayparts.

"The Steak and Cheese has continued to be one of our most requested menu items, so we are happy to bring it back this holiday season," Mark Jenkins, senior director of marketing at Roy Rogers, said in the release. "Our Royalists delight in innovative new products, such as the Texas Pete Spicy Chicken Sandwich and Big Sky Burger, but we love to mix in long-time favorites as well."

Roy Rogers Restaurants is also re-launching its holiday gift card promotion. Beginning today, Royalists can receive a $5 bonus card with every gift card purchase of $25. Customers can collect bonus cards as they purchase gifts for friends and family and use them between January 1, 2022, and February 13, 2022.

"We are thrilled to help our customers spread the holiday cheer in the communities we serve through our holiday gift card promotion," Jim Plamondon co-president of Roy Rogers, said in the release. "As Royalists think about what to gift to a loved one this year, we hope they think of Roy Rogers."

Founded in 1968, Roy Rogers has 24 company-owned restaurants and 18 franchise restaurants in six states.