News

Roy Rogers charges into branded merch beat

Roy Rogers newly available branded water bottles (photo provided).

January 14, 2020

Roy Rogers is galloping headlong into the branded merchandise game with its online RoyRogersGeneralStore.com, featuring everything from T-shirts to water bottles, all emblazoned with Western motifs and some of the chain's hottest menu items, according to a news release. 

The brand is offering what it said is "moderately priced" apparel and accessories, like the aforementioned T-shirts, as well as sweatshirts, onesies, baseball caps, beanies, water bottles and, of course, cornhole boards. The gear celebrates Roy Rogers Restaurants' bond with its cowboy heritage, with images of a bronco-riding rodeo hero, long-horn cattle and cacti, as well as what the brand said is a deconstructed look at the chain's Double-R-Bar Burger. 

"We wanted to create a fun way for our fans to carry our brand deeper into their communities," said Roy Rogers Executive Vice President Jeremy Biser in the release. "By displaying the Roy Rogers name and affiliated images on a variety of everyday and specialty items, they'll not only reveal their passion for our brand but will also inspire others to come try — or retry — our famous roast beef sandwiches, fried chicken, burgers and other fan favorites."

Currently consisting of 48 locations in six Mid-Atlantic states, Roy Rogers Restaurants is launching an expansion effort aimed at bringing the 52-year-old brand to more communities. The brand was also recently featured on the QSRweb podcast to detail its menu and restaurant design upgrades and efforts to make the brand so closely connected with a noted TV Westerns star relevant to today's audience. 

"The Roy Rogers name has long stood for quality," notes Biser. "As we grow and introduce more exciting offers and improvements, our fans and Royalists will have a new and fun way to show their affinity for the brand."

Photo: Provided