News

Roy Rogers continues Mid-Atlantic expansion

November 11, 2013

Roy Rogers Restaurants opened its latest company-owned store today in Waldorf, Md. The new restaurant is part of the company's Mid-Atlantic expansion plan that also includes the conversion of older units into the brand's remodeled design.

"Where the right existing assets can be acquired, these are efficient and affordable conversions," said Jim Plamondon, co-president of the Plamondon Companies, parent company of Roy Rogers Restaurants. "And with our average sales volumes exceeding $1.5 million, this makes for a great growth vehicle for our franchisees. It's a true win-win-win situation for us, potential franchisees, and of course, our beloved customers."

The first 50 guests in line today received one free combo meal per week for one year. Roy Rogers has used social media to market the opening for months.

The Plamondon Companies plans to sign new franchise partners and open two additional company locations in the next 12 to 15 months.

Read more about franchising and growth.