Technology

Roy Rogers deploys CX improvement tech

Photo: Provided.

February 24, 2021

Roy Rogers has signed on with customer experience company, Tattle, to use its operational improvement technology in all 40-plus locations, according to a news release.

The tool will help the brand improve product quality and consistency for customers via customer surveys, which provide statistically significant guest feedback volume, according to Tattle founder and CEO Alex Beltrani. As a result, Roy Rogers leaders will be able to identify the highest impact areas for improvement along with more opportunities to recover guests and reach beyond restaurant walls for business.

"Off-premise revenue now accounts for upward of 80% of a traditional restaurant's overall revenue, and capturing actionable guest feedback has never been more important," Beltrani said in the release. "Based on our guest data, delivery and take-out experiences have shown to deliver a 20% lower guest satisfaction score compared to its dine-in counterpart, with accuracy and meal packaging incidents occurring at a four-times greater frequency."

Roy Rogers is based in Frederick, Maryland.