News

Roy Rogers hires franchise business consultant

July 3, 2019

A longtime restaurant leader with brands like Starbucks, Boston Market, Potbelly Sandwich and Pizzeria Vetri has been named as Roy Rogers new franchise business consultant, a news release said. In the role, Larry Broome, will support the brand's franchisees and their managers in operations, training, finance, policies and franchise development. 

Broome's background includes area, district and general manager positions at Boston Market, Potbelly Sandwich Shops, Starbucks and Pizzeria Vetri. The release said he has a track record of reversing negative sales trends and improving profits through recruiting, training and employee retention. 

"We are continuing to invest in building a winning team to help the brand maximize results and start growing again. Larry represents the latest of these investments and brings a tremendous amount of industry experience to the team," Roy Rogers Executive Vice President Jeremy Biser said in the release. 

Roy Rogers is preparing to mount a renewed franchise expansion effort later this year and recently began testing a new store design. Over the last year it has initiated new contracts for beverage supply, food distribution, site analysis and consumer marketing.

Roy Rogers Restaurants was founded in 1968, and currently consists of 24 company-owned restaurants and 24 franchise restaurants in six states.