News

Roy Rogers targets 100 new franchise units

September 18, 2013

Roy Rogers Restaurants has signed a strategic alliance with Franchise Dynamics, a full-service franchise sales outsourcing company, to expand the chain by 100 units within the next five years.

There are currently about 50 Roy Rogers U.S. locations in the Mid-Atlantic region. Twenty-nine of those are franchised.

"Our brand is growing as Roy Rogers builds on its successful foundation of fresh quality food with an authentic western flair. We have beautiful new stores in carefully vetted strategic locations that deliver strong average unit volumes — that's an opportunity that cannot be ignored," said Jim Plamondon, Roy Rogers co-president.

Franchise Dynamics plans to grow the brand's franchised locations by bringing on financially-qualified restaurant operators and investors, according to a news release.

Roy Rogers announced a turnaround plan and a return to franchising in 2011.

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