Operations

Roy Rogers to open in Cherry Hill, New Jersey

Photo: Roy Rogers

November 21, 2024

Roy Rogers Restaurants has inked a lease for a unit in Cherry Hill, New Jersey. Planned to open in Spring 2025, the location is part of the brand's return to the Southern New Jersey and Philadelphia markets since the 1980s, according to a press release.

This location will be the only burger drive-thru on Haddonfield Road. The 3,300-square-foot building is located amongst three million square feet of high-quality retailers and will serve nearby mixed-use communities, neighborhoods, businesses and schools.

"We could not be happier to bring our USDA choice top round roast beef, juicy burgers and fresh, hand-breaded fried chicken back to Cherry Hill," Jim Plamondon, co-president of Roy Rogers Restaurants, said in the press release. "Roy's legacy fans will be thrilled to see the iconic Fixin's Bar and use our signature sauces to customize their favorite sandwiches and tenders. New guests will be pleased with our diverse menu and quality beef, burgers and chicken you can't find anywhere else."

The remodeled storefront will feature the brand's signature wood and black iron accents with a clean, warm, honest, and natural look. In addition to design upgrades, the restaurant will include advanced technology, including new electronic menu boards, ordering kiosks and digital drive-thru menu boards for an elevated guest experience.

"We've received an overwhelming number of requests from loyal Roy Rogers fans for a location in this area, and we're delighted to make it a reality. We plan to build on this success and expand even further in the market," Joe Briglia, director of real estate and franchise development, added in the press release.

Based in Frederick, Maryland, Roy Rogers has 23 company-owned restaurants and 17 franchise restaurants in six states.