News

Royal India Express launches new marketing campaign

February 7, 2011

Royal India Express and Kebab Café, both subsidiaries of Papa Bello Enterprises, are launching a new marketing campaign to increase brand awareness.

The companies have been operating in the greater San Diego area for several years and continue to grow throughout the area.

The Royal India Express concept serves authentic Northern India foods, while Kebab Café focuses on European culture and Middle Eastern cuisine. They plan on hiring an in-house marketing representative to coordinate the new initiatives.

Initially, both brands will engage a San Diego-based public relations and marketing consultant to help with Search Engine Optimization (SEO).

In addition, the companies will expand and better market its catering and delivery program. 

Currently, they market their services expressly through their websites, but they intend to use more effective social media resources as well as regional canvassing programs to bring additional awareness to their respective locations.

Both companies offer franchising opportunities. Founded in 2005, Papa Bello Enterprises also owns Papa Bello Pizza and Pastore’s Italian Bistro.